Tuesday, November 29, 2011

Airstream unveils Sterling concept trailer

Louisville., KY. (November 29, 2011) – Airstream unveiled its newest design concept today at the 49th annual National RV Trade Show in Louisville, Ky. The Airstream Sterling Concept Trailer, designed by architect Christopher Deam, continues the partnership between Airstream and Deam that started more than a decade ago with the 2001 Airstream International CCD.

The most striking design feature of the Sterling Concept trailer is the use of anodized aluminum surfaces for the interior. Deam wanted to bring the unmistakable appearance of the Airstream’s exterior to the interior of the unit and use a premium, lustrous material that provided plenty of light and reflectivity. The aircraft-like aesthetic and modern monocoque design required high precision, resulting in a product that is both aggressively modern and timeless.

The Sterling Concept trailer features bright yellow woven vinyl flooring that has a soft, luxurious feel and is perfectly complemented by the white ultra-leather upholstery and classic midcentury Merimekko fabric used throughout the unit. All countertops and roof lockers are edged with pure aluminum extrusions which harmonize with the aluminum interior skin and premium fixtures in the galley and lavatory.

“Airstream is the ultimate object of design,” said Deam. “The Sterling Concept trailer project was a true collaboration with Airstream and forced us both to push the limits of what is possible. For a designer it is always great to work with a brand where you can exercise furniture and product design together with manufacturing – it is the ultimate!”

The Sterling Concept captures what is essential about Airstream travel trailers and imparts to it a modern flair, demonstrating Airstream’s continuing commitment to be a thought leader for the RV industry. “This concept trailer represents a fresh take on Airstream, and we think it will appeal to people who are design-savvy and appreciate quality construction and unique, modern design,” said Airstream President and CEO Bob Wheeler.

According to Wheeler, the Sterling Concept trailer will be presented at various events over the next couple of months before a final production decision is made.

SOURCE: Airstream Press Release


John Mauldin said...

I absolutely love Airstream but I have to admit that the new ones, esp. like the one shown above, reminds me more of a sterile operating room at, at least, a highly efficient doctor's office or airplane cabin. I don't think I could get used to such an indoor environ. Furnace Filters

Anonymous said...

Airstream trailers are truely awesome, Always
out classes all others.

Anonymous said...

Nice if you like living in an airplanes bathroom.

Anonymous said...

Airstream is truly an American icon- no doubt about that. And I absolutely LOVE the classic "mid-century" modernism. But IMHO, this one seems a bit sterile and "clinical" looking to me (veterinary office on wheels?). I'll stick with the warmth of my "old school" birch interior, thank you!

Anonymous said...

It wouldn't look quite so bad if the flooring were not yellow. Yellow with silver? Yuck! It would look much more livable if the flooring and upholstery were blue or some other cool color that would complement silver.