The RV industry has a new public relations agency. Long-time RV industry veteran Jon Tancredi has launched TPR, and its first client is the Recreation Vehicle Industry Association (RVIA).
Under the contract which starts April 23 the new Philadelphia-based public relations agency is charged with promoting the RV life to millions of prospects and current owners by generating positive stories in the national and local media.
While the agency and account are new, the messenger is well-seasoned to position RVing as the best way to travel. In his nearly 20 years of promoting the RV industry, Tancredi has secured positive coverage in all types of media outlets from business (The Wall Street Journal and FOX Business) to general news (TIME magazine and NBC TODAY) to entertainment (Jeopardy! and Keeping Up with the Kardashians).
“This is a fantastic opportunity to continue the job I’ve enjoyed over that past two decades working with RVIA and the industry. I’ve made my home here in the RV industry and it’s great to have the opportunity to come home,” says Tancredi.
Home is as big as the entire industry for Tancredi and his new agency, as the contract between RVIA and TPR is constructed so that TPR is not the agency of record for RVIA and provides a non-exclusivity relationship. This allows TPR to work with multiple businesses throughout the RV industry. This arrangement can provide an effective one-two synergistic punch for future TPR clients from the RV world.
The new agency's website is beginTPR.com.
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