Wednesday, March 7, 2012

RV editor hits the road using social media along the way

Woodbury at work.
EDMONDS, Wash., March 7, 2012 -- RVtravel.com editor Chuck Woodbury will leave next week in his 24-foot motorhome on a two-month tour of the West Coast to gather stories, shoot video and meet with his readers and other RVers.

"It's been a couple of years since I was away for more than a month," said Woodbury, who has produced his online RVtravel.com newsletter weekly for more than 10 years and has built a loyal audience of 200,000 readers.

"I think the biggest change for me this trip will be the opportunity to connect with readers along the way using our Facebook page," he explained. "I've already contacted some of them to help set up impromptu gatherings. The ability to post to Facebook that you will be in a particular place on a particular day and then be able to interact with your readers is something I couldn't do before social media."

Besides writing about the people and places along his route, Woodbury will shoot video and post it to his RVtravel.com YouTube channel which to date has garnered more than 1.3 million views. "You really do not need a TV show on a traditional broadcast or cable channel anymore to reach a substantial niche audience," said Woodbury who is a pioneer in video self distribution. His early efforts earned him a "Videomaker of the Year" award from Videomaker Magazine.

Woodbury first started traveling by RV in the mid 1980s as a freelance magazine writer. He spent much of the '90s on the road writing stories for his quarterly newspaper Out West and the New York Times Syndicate.

"How we reach an audience today with our writing, photography and video is dramatically different than when I first went on the road," he said. "It's more challenging, exciting and creative than ever, and as technology evolves the ability to reach a larger audience expands."

Woodbury plans to explore Washington, Oregon, California and Arizona on his upcoming trip but admits he could end up elsewhere. "I've been known to stray," he said.

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